Telling Your Story Color theory is an important factor when it comes to branding. Colors have the power to evoke emotion, shape perception, and create a unique identity for your brand. Choosing the right colors for your branding can help...

Branding vs. Logo When it comes to marketing your business, branding and logo are two of the most important elements to consider. But what is the difference between the two? And, how do you discover your brand identity? Let's turn...

Package Your Brand Accordingly Packaging is an important part of many businesses, whether they are shipping items to customers or packaging products to be sold in stores. It’s important to have packaging that is attractive and properly protects the items...

Ready, Set, Logo Creating a logo is an important part of branding, and it’s the first step in establishing a company’s public identity. A great logo can make a business stand out from its competitors and build an emotional connection...